HUGO BOSS is represented in the fashion market by the BOSS and HUGO brands. These brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality.Hugo Boss eyewear is a metro upscale male look. The frames have much personality with their lines and shapes in metals and plastics including laminated acetates, acetate/metal combinations, and more for a marvelous comfort and fit.